Executive PG Certificate Program in AI-Powered Marketing & MarTech

The program is titled the Executive Post Graduate Certification in AI-Powered Marketing & MarTech, offered by IIT Kharagpur.

The program is 8 months long (150+ hours of live instruction).
The first cohort is tentatively scheduled to begin in August 2026.
Batch Commences On: 1st Aug 2026 (Tentative)

1. Education: Candidates should preferably have a first class (60%) in key examinations such as Class 12, Graduation, or Post-Graduation. Exceptions may be considered for candidates with an exceptional academic or professional track record
2. Work Experience: While 1+ year of relevant experience is preferred, exceptional freshers are also considered.
3. Entrance Requirement: Candidates must score at least 50% in the Pre-screen Exam.

Visit the official application portal and complete the multi-step form covering Basic Details, Personal & Educational Details, and Professional Details. Limited seats are available — apply at the earliest.

The application process has already begun. Limited seats are available — apply now.

Yes. Selection is based on eligibility and performance in a short, non-technical aptitude-based pre-screening test.

No. The program follows a no-code/low-code philosophy. If you can use a spreadsheet, you have the foundation needed; tools like n8n and CrewAI are configured via prompts and drag-and-drop interfaces.

Submit Application: Share your academic and professional background
Profile Review: Shortlisting by the technical committee
Prescreening Test: A test to evaluate your knowledge of the subject
Offer Letter: Receive your invitation to join the cohort
Block Your Seat: Secure your spot in the upcoming batch

The following documents are required:
1.Aadhar Card
2. DOB (in correct format and as per Aadhar Card – DD/MM/YYYY)
3. Resume
4. Graduation Marksheet and Degree (cross-verified with scores entered in the application portal)
5. 10th & 12th Marks (cross-verified)
6. Previous Experience Letter, Offer Letter, and Salary Slip

Yes, there will be a pre-screening exam. A basic understanding of Logical Reasoning, Quantitative Aptitude, Digital & AI Awareness & Applied Scenario Questions skills would help qualify for the pre-screening test.

The program is 100% Live Online, taught by IIT Kharagpur faculty and industry leaders. Sessions are typically held on Saturdays and Sundays for 2 hours each.

1. IIT KGP Brand: It is the only program offering Executive Alumni Status from the first IIT in India.
2. AI-Native Ground-Up: It is not a “retrofitted” course but built from the ground up for the AI era.
3. Advanced Modules: Includes exclusive modules on Agentic AI (CrewAI, n8n), GEO (Generative Engine Optimization), and B2B ABM — absent from most competing programs.

You will graduate with a “Portfolio of Proof-of-Work” consisting of 8+ hands-on mini-projects and a Capstone Project involving a full AI marketing strategy evaluated by IIT faculty.

The program provides exposure to 15+ tools, including ChatGPT, Claude, Gemini, GA4, n8n, CrewAI, and Google Opal.

The program fee is ₹1.25 Lakhs + GST, which includes the ₹5,000 application fee.

No. The program focuses on developing the judgment to use AI. Tools are covered through demos and walkthroughs, and lab activities generally rely on basic plans, free tiers, or available credits.

Yes. If you or your family are funding the program, you can choose to self-fund either partially or in full.

Yes. Futurense has partnered with various financial institutes to offer financial assistance.

Interest rates vary depending on the repayment plan and financial partner. Rates are described as reasonable and competitive considering the recent rise in unsecured loan rates in India.

1. PAN
2. Aadhar
3. Last 3 months’ bank statements

Graduates are positioned for high-growth roles such as AI Marketing Manager, MarTech/Mktg Ops Manager, CDP Architect, Automation Manager, and Growth Optimization Lead.

No. The program provides everything required to earn a job — including an IIT KGP certificate, an 8+ project portfolio, and career support (resume guidance/interview prep) — but it does not guarantee placements or interviews.

By 2027, basic AI “task execution” will be a commodity. This program trains you as an orchestrator who can design full-funnel intelligent systems, a skill set currently commanding a significant salary premium (e.g., ₹25L vs ₹7L for executors).

Upon successful completion of the program, candidates receive an Executive Post Graduate Certification in AI-Powered Marketing & MarTech from IIT Kharagpur.

The marketing landscape has shifted from task execution (drafting briefs, copy, and reports) to system orchestration. While 88% of marketers use GenAI daily, fewer than 10% actually integrate it across the full funnel. This program bridges that gap, training you to be an “Orchestrator” who can command a significant salary premium — with orchestrator roles averaging ₹25L compared to just ₹7L for traditional executors.

Beyond basic prompt engineering, the curriculum focuses on high-impact, future-ready skills currently in high demand, including:
1. GEO (Generative Engine Optimization): Moving beyond traditional SEO to optimize for AI search engines like Perplexity.
2. Agentic AI for Operations: Building multi-agent systems using CrewAI and n8n to automate complex marketing workflows.
3. AI-Native Brand Strategy: Learning to revisit the marketing mix and consumer psychology specifically for the AI age.
4. Performance Marketing 2.0: Utilizing AI for hyper-personalization, attribution modeling, and lead scoring.

This program is specifically mapped to the high-growth roles currently demanded by modern growth teams. Depending on your focus, you will be prepared for roles such as:
1. AI Marketing Manager: Leading overall strategy and AI integration.
2. MarTech / Mktg Ops Manager: Designing and maintaining the technical stack.
3. Growth Optimization Lead: Driving high-frequency experiments and ROI.
4. Automation Manager: Building multi-agent systems to handle complex workflows.

This program is built around “Proof-of-Work,” ensuring you graduate with a robust portfolio rather than just a certificate. You will complete 8+ hands-on mini-projects — roughly one for every module — covering core areas like AI-assisted website design (Module 2), 3-agent marketing crew deployment (Module 11), and AI-powered experiment design for quick commerce brands like Zepto (Module 12). The program culminates in a Capstone Project, where you design an end-to-end AI marketing strategy that is presented to and evaluated by a jury of IIT Kharagpur faculty and industry experts.

You will gain hands-on exposure to 15+ industry-leading tools designed for the modern “AI-native” marketer. The curriculum focuses on developing the judgment to orchestrate these tools across the entire marketing funnel. Key tools include:
1. Strategy & Content: OpenAI ChatGPT, Anthropic Claude, Google Gemini, and Microsoft Copilot.
2. Search & Growth: Perplexity (for GEO — Generative Engine Optimization), GA4, and Looker Studio.
3. Automation & Agentic AI: n8n, CrewAI, LangChain, Make.com, and Zapier.
4. Training Format: Training is delivered through 100% live online sessions and 6 exclusive AI Clinic workshops that go beyond the core curriculum to focus on real-world implementation using demos, free tiers, and available credits.

Every learner starts with a comprehensive Bridge Course designed to level the playing field. This ensures that regardless of your background, you have the foundational “literacy” needed to succeed. The bridge course includes:
1. Programming Fundamentals: Basic logic and structure (no prior coding experience required).
2. GenAI, Agentic AI & Prompt Engineering: Moving from basic “chatting” to structured prompting.
3. Vibe Coding Workflows: Learning the modern way to build and iterate using natural language.

These are complimentary foundational courses provided by Futurense to ensure you are “IIT-ready.” While they are highly recommended for everyone to ensure a smooth learning curve, they are especially critical for those from non-technical backgrounds or those returning to education after a break.

Vibe Coding is a modern approach to software and tool creation where you use natural language (your “vibe” or intent) to generate functional code and workflows. We include this because the future of MarTech isn’t about writing manual code; it’s about using AI to “describe” the systems you want to build. This module empowers marketers to build their own tools without needing a developer.

AI Clinics are live, high-intensity workshops that go beyond the core curriculum to focus on real-world tool implementation. There are 6 exclusive Clinic sessions where you move from “chatting with AI” to “building with AI.” You will work across three environments — OpenAI/Anthropic (Strategy), Make/Zapier (No-Code Automation), and n8n/Google Opal (Agentic Workflows) — to ensure you can wire a complete marketing stack from scratch.

The AI Clinic is the final integration phase where you apply a repeatable 5-step framework: Define → Data → Design → Deploy → Measure. You will take a real business use case and solve it using the entire suite of tools learned during the program. This session is designed to ensure you don’t just know the tools, but can orchestrate them into a functional, revenue-driving system that you can present to future employers or stakeholders.

Yes. This is one of the most powerful and unique features of the program. Upon successful completion, you will be granted Executive Alumni Status from IIT Kharagpur. This provides you with a lifelong association with India’s first IIT, a prestigious addition to your professional identity that very few certification programs offer.